By Edward E Lawler; Christopher G Worley
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4 Enron’s conversion from a regulated pipeline company to a multibusiness energy financial trader is an extreme example of this type of change. A possible example of this kind of change is under way at BP. ” Transformational change is something very special. Successful cases of it occur relatively infrequently. Unlike strategic reorientations, during which the strategy can remain relatively Why Build Organizations to Change | 11 stable but the organization’s design undergoes substantial revision, transformational change is associated with fundamental shifts in the organization’s strategy, organization design, and processes.
There is also growing evidence that customers want a car company to exhibit a sense of social responsibility by producing energy-efficient, low-pollution cars. Perhaps the best 18 | Built to Change way to summarize this is that customers want to make a purchase that not only provides reliable, high-quality transportation but also makes a statement. The Japanese manufacturers once again have adjusted their strategies. They now lead in service, design, and social responsibility. S. manufacturers appear to be behind.
Increasing mobile usage and the preference for simple and effective renders the high-end features and integration of the more sophisticated software developers less and less valuable, thereby decreasing upgrades. Strategizing for a b2change mobile provider would involve crafting a robust strategic intent by looking at the implications of the Fragmented Hardware, Services Future, and Large Provider–Dominated scenarios. This is very different from a SWOT analysis, which is fixated on the current environment.