By Ana Sofia Elias, Rosalind Gill, Christina Scharff
This quantity techniques questions about gender and the politics of visual appeal from a brand new viewpoint by way of constructing the concept of aesthetic labour. Bringing jointly feminist writing in regards to the ‘beauty fantasy’ with contemporary scholarship approximately new kinds of paintings, the ebook means that during this second of ubiquitous images, social media, and 360 measure surveillance, ladies are more and more required to be 'aesthetic entrepreneurs’, holding a continuing kingdom of vigilance approximately their visual appeal. the gathering indicates that this paintings is not only at the floor of our bodies, yet calls for a change of subjectivity itself, characterized by way of notions of private selection, risk-taking, self-management, and person accountability. The e-book contains analyses of on-line media, good looks provider paintings, girl genital plastic surgery, educational type, self-help literature and the seduction neighborhood, from various nations.
Discussing attractiveness politics, postfeminism, neoliberalism, labour and subjectivity, the e-book may be of curiosity to students and scholars with an curiosity in Gender, Media stories, Cultural reviews, Sociology, Social Psychology and administration Studies.
“This hugely attractive, shrewdpermanent, and wide-ranging assortment analyzes how, less than the self-governing mandates of neoliberalism, the calls for that women and ladies keep watch over and keep watch over their our bodies and visual appeal have escalated to new, unforgiving degrees. a different power of the ebook is its emphasis at the upward thrust of ‘aesthetic labour’ as a world, transnational and ever-colonizing phenomenon that seeks to comb up girls of all races, a while and locales into its disciplinary grip. hugely recommended.”
-Susan J Douglas, University of Michigan, USA
the inherited accountability that continues to be women’s specific burden to manage.”
-Melissa Gregg, Intel company, USA
“This e-book incisively conceptualizes how neo-liberalist and postfeminist trends are ramping up pressures for glamour, aesthetic, model, and physique paintings within the basic public. In a second whilst YouTube ‘makeup how one can’ video clips obtain hundreds of thousands of hits; what to put on and the way to put on it blogs clock vast followings; and staying ‘on model’ is offered to us because the key to non-public and fiscal good fortune, ‘aesthetic entrepreneurship’ is certain to develop into a go-to inspiration for someone looking to comprehend the profound shifts shaping hard work and existence within the 21st century.”
-Elizabeth Wissinger, City collage of latest York, USA
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Additional info for Aesthetic Labour: Rethinking Beauty Politics in Neoliberalism
The challenge for feminism is to rein back its compulsion to immediately translate aesthetic surfaces into political depths; or rather, to keep both surface and depth in the mind’s eye, teasing apart the multifarious sociopolitical meanings of texts whilst also crafting richer and thicker descriptions of aesthetic experience’. 281) Lisa Henderson (2008) asks feminist and queer scholars to ‘slow down’, that is to be slow to condemn and ‘slow to discover meanings’. 8). 8) calls ‘an open, ambivalent disposition marked less by judgment than by curiosity’.
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The Intensification of Beauty Pressures One instance of this new intensity can be seen in cosmetic brands’ capitalisation on women’s sophisticated visual literacies—facilitated in part by the affordances of smart phone cameras, the ubiquity of image posting and the utter routineness—particularly among young women—of practices of magnification and scrutiny when looking at images of the self and others. We argue that new ways of looking are developing that are without historical precedent: we have never before been able to subject ourselves and others to this degree of forensic surveillance.